AdVouch
A comprehensive, step-by-step guide for Ethiopian business owners and entrepreneurs. Learn how campaign budget pools work, how promoter applications are vetted, and how automated refund protections work.
Follow this tutorial to register your business, publish campaigns, and drive verified customer engagement.
Create an account and verify your identity using Fayda eSignet or Phone OTP. Fayda-verified business profiles receive top placement in directory searches and build instant trust with promoters and users.
Fill out your business listing: name, description, physical location, brand logo, and contact info. Verified business listings are indexed for organic search discovery.
Set your target clicks, campaign end date, and budget pool. Fund the campaign securely via Chapa. Funds are placed in a protected campaign pool and only released upon verified engagement.
Promoters apply to your campaign. Inspect each applicant's Fayda verification level, historical reach, and reputation score before accepting them to promote your brand.
Track real-time click volume, promoter performance, and audience reviews. Every click event is committed to an append-only cryptographic audit trail.
When you fund a campaign, your budget pool is allocated transparently to guarantee both promoter participation and top-tier competition:
Covers infrastructure, click verification models, fraud detection, and immutable ledger recording.
Allocated equally among accepted promoters who satisfy the minimum engagement threshold.
Distributed competitively to promoters who meet your custom traction criteria, weighted by clicks.
AdVouch guarantees that you only pay for real, verified results. Unearned or unallocated funds are automatically returned to your account:
If a campaign receives zero accepted promoter applicants by its end date, 100% of your campaign pool is refunded to your account with zero platform fees charged.
If no accepted promoters reach your designated performance criteria threshold, 100% of the 70% Performance Fund pool is automatically returned to your business.
If an accepted promoter falls below the minimum participation click threshold, their equal share of the 30% Participation Fund is forfeited and refunded directly back to you.
If you cancel a campaign early, all unearned remaining budget pool funds are immediately deposited back to your registered bank account upon settlement.
Your business reputation score directly influences your search ranking in the directory and attracts higher-quality promoters. It is computed from 4 weighted factors:
Average star ratings combined from direct ad reviews and promoter feedback on past campaigns.
Total volume of verified ad clicks and organic user content shares generated.
How often your business is searched for, discovered, and clicked in directory results.
Total count of authentic, verified user and campaign reviews received.
A Campaign Room is a dedicated, temporary product landing page automatically generated for your campaign. It displays your product media (posters, video demos), target offer link, Fayda trust badges, and real-time customer vouches/reviews audited by immudb. Every promoter shares tracking links that direct buyers to your Campaign Room and target store.
AdVouch operates on a single-account architecture with 3 modes: User (consumers), Business (brand owners), and Advertiser (promoters). 'Browse Ads' is available across all modes because discovering verified ads is a core platform feature. Business owners use it for market and competitor research, promoters use it to find campaigns, and consumers use it to find local deals.
AdVouch uses cryptographic IP/User-Agent visitor fingerprinting and deduplication algorithms to ensure you only pay for legitimate human clicks.
Yes! You have complete control to review every promoter's application, verification badges, and historical reach before approving them.
Campaign budget pools are funded seamlessly via Chapa (mobile money, Telebirr, local bank transfer). Settlement and refunds are processed back to your registered bank account.
Create your account, verify your business identity, and launch your first verified campaign today.