AdVouch
Ethiopia's digital advertising market has a trust problem. Businesses spend money on influencer campaigns that deliver inflated click numbers and fake engagement. Promoters work for brands that never pay. Users see ads from unverifiable sources and have no way to know if a business is legitimate.
AdVouch was built to solve this. We are a multi-sided advertising marketplace that makes every participant, every business, every promoter, every transaction verifiably trustworthy. Not with promises, but with proof.
We use Ethiopia's national digital identity system (Fayda), an immutable audit ledger, and isolated campaign budget protection to ensure that trust is not claimed, it is earned, measured, and permanently recorded.
Three distinct roles. One transparent platform. Every role has clear, separated responsibilities.
Create a normal account
Sign up with your credentials to access the AdVouch platform.
Complete profile details
Configure your user profile, upload an avatar, and set your preferences.
Discover & engage
Search verified businesses, inspect reputation scores, and find trusted content.
Verified Business • 4.8★
Verified Business • 4.6★
Every click is monitored by immudb. Verified results instantly distribute earnings.
On AdVouch, you don't need to register separate logins for personal browsing, running a business, or promoting campaigns. Your single account seamlessly switches between:
Discover verified local businesses, read audited reviews, and browse authentic ads.
Publish campaign budget pools, set traction criteria, accept promoters, and review analytics.
Browse active business campaigns, submit applications, manage tracking links, and earn payouts.
No! Discovering verified ads, businesses, and people is a universal platform capability. A business owner uses "Browse Ads" to conduct competitor research and market analysis. A promoter uses it to find active brand campaigns and creative inspiration. A consumer uses it to discover deals. Mode switching simply unlocks role-specific management tools without locking you out of global platform discovery.
Every active campaign on AdVouch generates a dedicated Campaign Room — a high-converting, temporary product landing page designed to turn interest into verified action.
Showcases high-res product posters, video demonstrations, and target offer links provided directly by the verified business owner.
Displays real-time visitor vouches, customer ratings, verified reviews, upvotes, and click counts audited by immudb.
When visitors arrive via a promoter's unique tracking link, verified engagement is credited to that promoter while driving buyers to the business store.
AdVouch uses a layered, opt-in identity verification system. Each badge is independently earned and linked to your account. You can also hold all three simultaneously.
Verified against Ethiopia's national digital identity system (Fayda eSignet). This is the gold standard, it confirms the user is a real, named Ethiopian citizen with a government-issued ID. Cannot be faked or bought.
Confirms ownership of a real, active mobile phone number via SMS one-time password. Significantly reduces fake or bot accounts. A low-friction first step for new users.
Links a verified Google account to this profile, adding a third layer of identity confirmation. A Google account requires a phone number and recovery information, adding friction for bad actors.
Why does this matter for businesses? When you review promoter applicants, you can filter by verification level. A Fayda-verified promoter with 50,000 followers is a categorically different risk profile than an unverified account claiming the same reach. Trust is visible at a glance.
Every birr you put into a campaign is tracked from the moment it goes in to the moment it's paid out, and neither AdVouch nor anyone else can quietly change that record.
When you fund a campaign, that budget is held safely until results come in. Promoters only get paid once their clicks are verified as real, and anything left over comes back to you. You never pay for a promise, only for what actually happened.
Every verified click through your unique tracking link credits your account, proportional to the campaign's payout rate. Earnings are visible in real time in your workspace.
Accumulated funds can be withdrawn directly from your account or reinvested into new campaigns. Withdrawal requests are processed reliably by AdVouch.
Budget safety: Campaign funds are never commingled. Each campaign has its own isolated budget pool. If a campaign is cancelled or ends early, the remaining balance returns to the business account automatically, no dispute process required.
Reputation scores on AdVouch are algorithmically calculated from real interaction data, not self-reported, not purchased. The formula is public and auditable.
Scores run from 0 to 100. A new account starts at 0. Completing your profile, earning your first verification badge, and completing your first campaign all drive meaningful score increases.
Scores recalculate daily based on the most recent interaction data. Ratings, reviews, and campaign completions from the past 90 days are weighted more heavily than older data.
Every financial event on AdVouch is permanently and cryptographically recorded. This is not a log file that can be edited. It is an append-only ledger built on immudb, the same class of technology used in financial compliance systems worldwide.
AdVouch uses a tamper-evident database where records can be inserted but never modified or deleted. Every transaction creates a permanent, cryptographically-linked entry. A mathematical proof of integrity can be generated for any record at any time.
Campaign funding deposits. Click validations. Payout disbursements. Withdrawal requests. Refund events. Every state change in every campaign's financial lifecycle is committed to the ledger. There is no way to alter a past transaction, even for AdVouch administrators.
As a business, you have undeniable proof that your campaign funds were disbursed exactly as promised. As a promoter, you have an unalterable record of every click you drove and every birr you earned. As a user, you can trust that reputation scores reflect real, recorded activity.
As a normal user, AdVouch gives you access to a directory of verified Ethiopian businesses. Every business profile shows real verification badges (Fayda ID, phone, Google), algorithmically calculated reputation scores, and audited review data. You can browse, search, and share content knowing the information is backed by concreate proof not self-reported claims.
Every business is identity-checked. Badges show exactly what was verified and when.
Scores are calculated from ratings, engagement, and reviews the formula is public.
When you share an AdVouch listing, your community knows it's been vetted.
AdVouch protects your advertising budget with a secure campaign pool. You set a campaign budget, define your performance criteria, and the system handles everything else. Funds are only released to promoters when verified results are confirmed. Leftover budget is automatically refunded. Every transaction is permanently recorded in an immutable ledger so you have transparent proof of where your money went.
Funds locked in isolated campaign pools, no commingling, no surprises.
Filter applicants by Fayda verification level, reach, and niche to find the right fit.
Every click and payout is ledgered, allowing clear audit reports for any campaign.
Stop chasing businesses for payment. On AdVouch, campaign budgets are pre-funded into a protected pool before you start promoting. Every verified click through your unique tracking link automatically credits earnings to your account. Your earnings, verification status, and performance history are permanently recorded, building a provable track record that makes you more attractive to future campaigns.
Budget pool is already locked before you apply, verified results pay out automatically.
Verification badges and campaign history build a provable promoter portfolio.
Watch your account balance grow in real time as clicks are validated.
Whether you run a business, manage a social channel, or just want to discover verified local brands there's a place for you on AdVouch.
Already have an account? Sign in